Congratulations on the completion of another show! Whether you are doing a series of shows or a one time stand-alone program, you’ve worked hard and you deserve to have an audience. The MTN Board’s Public Relations Committee is working on increasing the visibility of MTN in the community and on improving viewer awareness of MTN. Improving our public relations is a high priority. However, we cannot do it alone. We need you, the producer, to promote your show. Here are some tips for doing just that: Talk about your show. Wherever you go “talk it up.”  If you are not talking about it, who will? Make a flyer. Better yet, make lots of fliers, and carry them with you.  It is easier for someone to remember to watch your show if they have the details of when, where and what time they can view it.  Look for bulletin boards at coffee shops, restaurants and in the buildings of community organizations. Post your flyer on those bulletin boards. Have a party when your show plays. Invite your friends and family over to watch it. Ask for feedback. Create a web site. MTN offers a quick and easy class on designing a web site. Keep your web site current so visitors will want to come back and find out more about your show. Send us the location of your web site, so we can create a link it on the MTN web site (click “TV Listing”). If you do not have time to do a web site, find a friend who will volunteer. Television production works best in groups. Share the work. Pay attention to the media around you. Is there a show on KFAI or KMOJ or another radio station that might promote your program or interview you? How about the community newspaper in your neighborhood? Would they do an interview? Or maybe another show on MTN? Sell yourself and your show. Ask your friends if they know anybody working in the media. Personal contacts work best. Introduce yourself and pitch your story. Newspapers receive hundreds of press releases every week. It is important to write down all the details about your show and then have someone who is good with spelling and grammar proofread it for you. After you send your press release, follow up with a visit or a phone call. Pay attention to how other public access producers promote their program.   We have many talented promoters at MTN.   Finally, keep your promotional hat on at all times. You have something to share, so don’t be afraid to let people know about it. Each day we are inundated by information, but your program is important, so make the case that it is worth checking out. -Pam Colby