Tell me about your show.
The show is called "Strictly Seniors" and it deals with senior issues. I say that it is "a primer on how to maximize the joys of a non-regimented life" (meaning when you don't work). When I first started the show I didn't know if I could sustain it. I didn't know if I had enough issues or people to speak on issues, but after five years I keep finding new things to do. We have three interviews on each show, and a postscript on some subject of interest to me. Every issue on the show has to have a senior hook, and they include health, travel, exercise, nutrition, shopping tips, gardening, fashion, politics, theatre, restaurants, job opportunities, cooking, Twin Cities senior personalities, investing, education, and community. I find that many people are perfectly happy to appear on the show and talk about these subjects.
Five years ago, I looked around to see if there was something like this in the Twin Cities. I didn't want to duplicate something that already existed, but I found that there was no ongoing show about senior issues and interests. Eventually I looked around and discovered that there was nothing like it on national television, or cable. I don't think anything like this exists in any regional area of the country. So for better or worse this is about the only show of its type.
Could you tell me about what it's like to work with your crew?
To start a show you need an idea, but after the idea comes the director. You have to have a director, and because you don't have a budget you have to have a director who works for free, or for pizza. You can get by with other crew people who don't have much experience, but a director is indispensable. I was lucky. A friend of mine introduced me to a WCCO TV news director, a 35 year veteran who at that moment was just retiring. His name is Ken Pack. He makes it all happen. The second most important person is the audio person. You have to have an audio person with experience. We started out with a slightly larger crew, but we found that we could get along with four people: two camera people, an audio person, and a director.
They are all terrific; we have a great time together, and after taping we go downstairs to have lunch at the outstanding Aster Café.
In your past career you did professional media work. How would you compare that to the work you do now in public access television?
I operated a public relations firm for innumerable decades. We sold the business in 1997, and that's when I got going on this TV thing. In public relations I spent a lot of time working around
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television, but I had never been on the air myself. So at first I was looking at that camera and wondering why am I here? What if I freeze? For the first few times I was kind of nervous. Then I ran into Steve Edelman of the former channel 5 show "Good Company," and he gave me some advice. He said, the trick is to think that you are not looking at thousands of people, but to think you are looking at into one home, and you're talking to the family there, as casual as you like. After that, it got easy. In the public relations business I always used to think in terms of the client and keeping out of the focus, but now I'm getting a wonderful ego. I enjoy so much pompously declaring things on the show. These are the best years of my life.
Before you made your first show you did a great deal of planning. What advice do you have for people considering doing a series show?
Number one, is it something that you will enjoy doing on a sustained basis? Number two, does it have legs, is it a show that can be sustained without too much effort? Number three, do you have time to do it, and does the show have a concept that you think will interest an audience?
Your show is called "Strictly Seniors," but it does have a much wider audience than that.
We get letters and calls, and I've discovered that we're not only getting seniors, but baby boomers are interested, because they're wondering about when they will be seniors, and they are concerned about their parents. Recently we had Lynn Rosetto Kasper, host of the public radio show "The Splendid Table" on our show. The topic was how to make the perfect salad. Seniors like salads, but everybody is interested in a good salad, and everybody wants to learn how to make it with Lynn Rosetto Kasper's suggestions. Yes, it applies to seniors. Yes, it applies to just about every adult there is.
What do you think of MTN?
First of all, the cadre is terrific. They'll give you all sorts of good advice; they couldn't be more helpful. It's a nice thing that the city of Minneapolis and the cable network provide the funding so we can do our show for about $40 a year (the cost of an MTN membership). It's marvelous. You don't need a big budget. You might need to pay for parking. Maybe do lunch. And you have to buy some tape. That's it, because all the equipment is right here. It's all here for you.
Is there anything else you'd like to add?
If you like to do this and you have the ego and drive to continue, you've found a wonderful venue. I don't plan to quit this until age 95, and if possible, I'll continue beyond that.
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